Savolainen, Tarja
Title:Woman Shall Be Quiet in Local Radio. Nainen vaietkoon paikallisradiossa.
Published in:Ministry of Social and Health Affaires: Equality Publications
Volume/Part:Series D: Women studies -reports 2/1990
Publisher:Ministry of Social and Health Affaires
Type:Published works
Keywords:local radio
No electronic version available.

      Tarja Savolainen uses the data gathered in two local radio researches (Paikallisradiotutkimus I & II) made in Tampere University in 1987 to analyse 1) how much program time men and women get in local radios 2) how women and men are represented in local radio advertisements and 3) the interviews of radio-editors from the point of view of women studies. The broadcasted programs of 15 radio stations were taped on three days (460 hours alltogether). The data shows that mainly men are on the air 63.5%, women 16.3% and both together 9.9% of the time. On 13 commercial stations men governed alone over half of the broadcasting-time. The only category of programs in which women governed over half of the broadcasting-time was children's programs. The most male-dominated category was sports (89% of time). Over 60% of the spoken parts and nearly 70% of the music was performed by men. Savolainen finds women's commercials (directed to women) informative, but plain and dull. In them women advertise things connected to home (beds, clothes, furniture, apartments) while in men's advertisements men and women advertise things connected to public sphere (cars, televisions, discos, motels). According to statistics and the interviews of radio-editors women in local-radios
      - are a smaller group than their male colleagues (40 - 60)
      - are younger than their male colleagues
      - are more seldom married than men and do not usually (3/4) have children
      - have better education than men and have worked as editors shorter time than men
      - feel that they cannot affect their work or take part in decision-making and are dissatisfied with their work more often than their male colleagues
Last Modified: 15.04.2002